LOGO DESIGN
Apex was a small, two person operation with big dreams of scaling up and spreading out. The brief was to design a logo that tied in with their work, stood out from their competitors and had a feel of a well established business.
Using a literal theme of an excavator bucket, I incorporated the letter ‘A’ in a 3D style with thick negative space to represent the ruggedness of their trade.
The owners loved this design however the business never continued past the planning stage.
